V. Love and Hate
A surprisingly short essay given its importance, here LaVey explains in no uncertain terms how Satanists view matters of love and hate, and their role in human affairs.
LaVey makes it very clear that although Satanism is an uncompromisingly selfish religion, he defines selfishness according to what an individual truly wants. Therefore, if a person should honestly care for another person and wishes to express love, then he should do so wholeheartedly; a truly selfish person can acknowledge that if a person is loved by him, then they are important by virtue of his love. This can be compared favorably to ethical egoist arguments concerning the same, that ultimately what sometimes benefits others can be beneficial to oneself, while maintaining that one must always have ones own interests first in mind. LaVey never suggests that love is not a natural emotion in man, and on the contrary suggests that loving select individuals is very natural, but to love all people, and therefore to be altruistic is not only a philosophical mistake but is in fact impossible and even damaging to the ability to truly love those few individuals who deserve it.
LaVey also explains that hatred is likewise a natural emotion in man and therefore not to be shunned. He makes clear that hatred should be directed at those who deserve it by virtue of their actions to offend the individual, and like love, it is senseless to universally apply hatred to all mankind. He muses that while Satanism strongly advocates both individual love and hate, because white-light religion has such a strong aversion to acknowledging hate as a natural feeling in man that to merely mention that Satanism permits individuals to hate their enemies, Satanism is automatically portrayed as a hateful religion, a claim he maintains is false and ignorant of the true ethics of Satanism.